• Does Anyone Remember Your Brand? But it's not enough to think, it's what we think about, it's how we think. The unthinking route is easy and well-trampled. Thinking on autopilot is the same-old, it's exactly what you would expect. The way we think gets your audience to sit up and take notice; we inspire your audience to think about your brand.
    • We Are Always Thinking... The process of creating is similar to architecture. We test for potential weak spots and plan for the many variables that can negatively affect your brand. We start with knowledge as a foundation and we build with ingenuity reinforced with imagination. All elements work together harmoniously to create strategically oriented, memorable and brilliantly executed marketing messages.
    • Nothing Hits Home Like Measured Results. We aim to employ smart communications that actually work. Evaluation gives a reference point to measure attitudes, inquiries, recall and more. When the tiniest alterations cause major changes in consumer behavior, it's important to know when, where, what, how and why.

    • Get Ready for Generation Z

      What if we told you 40% of the population has over $44 BILLION in buying power? In about five years, that could be tripled. Meet Generation Z. That’s the name coined for the up-and-comers following behind the Millennials.

      But don’t mistake their proximity to Millennials for similarities. Fact is, they’re blazing their own path, with a more conservative yet more media-saturated approach than their predecessors.

      How do you reach them?

    • 4 Marketing Mantras You Can Take from Pok√©mon GO

      Going hunting today? If you’re like most of the McTeam, you’ve made Pokémon Go your go-to partner for lunch. And breaks. And happy hour. And…

      Less than a month after launch, the game already boasted more active users than Twitter, plus more than 30 million downloads in the U.S. An impressive 87% of people who downloaded it are still playing it. While it seemingly exploded onto the scene, some hard-core strategy went into making this game (augmented) reality – so how’d they do it, and what can we learn?

      Click for the full story



    • Heddington Oaks: The Right Choice

      A daughter explains why Heddington Oaks was the right choice when her mother needed physical therapy after a fall. The beautiful surroundings, the professional therapists, the registered dietitian on staff and the activities available to the residents all play a part in the decision to choose Heddington Oaks.  Their rehab to home program is Medicare certified.

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