McDaniels Healthcare Marketing Honored with 7 Pinnacle Awards

(Pekin, Ill.) McDaniels Healthcare Marketing, a communications firm headquartered in Pekin, Ill., recently received 7 Pinnacle Awards in a ceremony sponsored by its peers. The ceremony was recently held in Chicago, Ill., as part of the annual conference for the Illinois Society for Healthcare Marketing and Public Relations (ISHMPR). Each year, the Pinnacle Awards are presented for excellence in healthcare marketing and public relations.

McDaniels Healthcare Marketing was recognized with the following honors:

Award of Merit

  • Illinois Plastic Surgery: Web Design/Development –
  • Rochelle Community Hospital: Web Design/Development (Responsive Site) –
  • True North Solutions: Logo Brand – True North Logo Design
  • True North Solutions: Patient Literature – Services Brochure

Honorable Mention

  • HSHS St. Elizabeth’s Hospital: Web Design/Development – Certificate of Need (CON) Letter Writing Module & Replacement Microsite (
  • Pekin Hospital: Advertising – ProHealth Medical Group Online Campaign
  • Rochelle Community Hospital: Print Advertising – RCH Patient Portal Ad


McDaniels Healthcare Marketing Develops Groundbreaking Letter-Writing
Module for Certificate of Need Process

April 28, 2015 – McDaniels Healthcare Marketing, a communications firm headquartered in Pekin, Ill., recently worked with HSHS St. Elizabeth’s Hospital in Belleville, Ill., to develop a first-of-its-kind letter-writing module that easily enables the community to show support of a proposed replacement hospital as part of the state’s certificate of need (CON) process.

“St. Elizabeth’s needed an efficient way to inform the public about this project and enable them to show their support,” Randy McDaniels, president of the agency, said. “Our staff teamed with the hospital to develop a groundbreaking letter-writing module that was approved by the Illinois Health Facilities and Services Review Board (HFSRB) staff. The microsite ( allowed community members to submit their letters of support and even sign them electronically online.”

St. Elizabeth’s Hospital submitted a request to the State of Illinois HFSRB on August 25, 2014. To more effectively provide for the healthcare needs of the community, they were seeking to build a replacement hospital in O’Fallon. The idea of a microsite that could be used to inform the community and allow them to submit letters online first started in the project’s planning phases and continued with its launch in June of 2015. The letter module was turned off after the recent CON approval, but the microsite is still accessible.

The module offered easy access to details, drawings and news about the project, along with information on community support and the current hospital, frequently asked questions, a link to Facebook and a related resources page. Visitors were also able to sign up for email updates.

“For healthcare facilities challenged to earn support from the public on projects, the online module was extremely successful. As more and more people are tech-savvy, the online letter was utilized by more than 1,000 people. We also appreciated that it was more than a form letter. It allowed writers to enter their personal thoughts on the project for the Review Board members,” noted Kelly Barbeau, Marketing/Communications Manager, HSHS St. Elizabeth’s Hospital.


McDaniels Marketing Receives Two Illinois Excellence in Tourism Awards  

February 19, 2015 – McDaniels Marketing recently received two Excellence in Tourism awards for work developed on behalf of the Galena/Jo Daviess Convention & Visitors Bureau. The agency won awards for “Best Leisure Collateral” and “Best Marketing Campaign” as part of the 2015 Illinois Governors Conference on Tourism in Chicago.

Each year, Illinois tourism businesses and related organizations are invited to submit entries for the Excellence in Tourism Awards, which honor innovative tourism marketing initiatives that promote destinations, attractions and events throughout the State of Illinois.

“We’re proud of the creative campaigns we developed to promote Galena and Jo Daviess County,” Randall McDaniels, president and CEO, said. “More than that, we’re proud of the results that were achieved for this destination.”

Both the awards were achieved in the Budget A category (total annual operating and marketing budgets over $700,000) and focused on motivating visitors to connect with activities in Galena/Jo Daviess and to boost inquiries and visitors to the CVB’s website.

Best Marketing Campaign – “Where”

Created to position Galena/Jo Daviess County as a destination where visitors can do everything they dream about and more, marketing pieces included impactful, high-quality photography to help paint a picture for potential visitors.

“The ‘Where’ campaign was intended to help potential visitors to visualize themselves doing the same activities as in the advertising,” McDaniels explained. “We were excited to exceed our expectations for the campaign.”

Marketing Campaign Impact/Results

  • Measurements for the “Where” campaign showed:
  • A 25 percent increase in unique visitors to the website
  • A 23 percent increase in requests for Activity Guides
  • More than 10 million online impressions
  • 104,182 clicks for online ads
  • 3,037 contest registrations
  • Hotel/motel tax receipts (through October 2014) were up 4.95 percent!

Best Leisure Collateral – Knot Magazine

This piece was created to position Galena/Jo Daviess County as a premier location for a destination wedding. A magazine insert was developed for The Knot, which reaches 8 in 10 brides across the country. Utilizing a fairy tale approach, the insert pictured what brides and grooms can experience by choosing Galena for their wedding day. Professional photos from a Galena photographer further helped couples visualize the backdrop that Galena and Jo Daviess County can provide, highlighting the area as an ideal location for both lavish and intimate celebrations.

Impact/Results of the Knot Insert

  • Wedding licenses in the county increased 7.4 percent – the highest total in five years!
  • Plus, there were 11,481 unique page views to


McDaniels Marketing Develops Christmas Card Video

December 22, 2014 – McDaniels Marketing developed a video to illustrate the creative process behind developing their annual Christmas card.

McDaniels Marketing draws on the talents of its highly skilled creative department to develop creative designs, writing, animation and video development.

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